Update (October 30, 2020) : McRib to return nationwide for a limited time in United States starting December 2, 2020. More details found in Business Insider

Earlier details :

Earlier we had reported that the US McRib release was going to be late October into early November. This was based on information gathered from individual stores and also information shared from fans that have access to some of these details. Unfortunately, our latest information is suggesting that the 2020 year of bad news has struck again. Specifically in this case, the 2020 US McRib release has been delayed.

What we know currently is there are stores that have already received the McRib boxes used to serve the sandwich. These same locations have not yet received the McRib product components themselves. Some locations we spoke with indicated they know the McRib is scheduled to return, however they could only say they were expecting it sometime yet this year. Another location indicated that their store calendar still has a meeting slated for this week to cover the McRib release. This calendar reference may be a relic of a point in time where they expected to have a release next week or shortly after.

Why delayed?

The question becomes, why has the return of the McRib been delayed? We know fans are always excited for the return. We also know the McRib continues to provide 4th Quarter sales momentum for McDonald’s. Thus it is unlikely that McDonald’s would have wanted to hold back unless there was an outside influence. One fan (thank you John) shared a theory that his source was suggesting that the reason for delay seems to be related to constraint in the supply line due to COVID, specifically the Pork.

The theory of supply constraint has merit. Just this week The Guardian shared a story this week, How does one of the world’s biggest pork firms go bust during a boom? which mentions that in the first five months of 2020 there was a 531% increase in Pork exports to China. This appears to be a response to a much larger problem in China with a lack of food, detailed in a story published earlier this month in the Washington Post China’s mealtime appeal amid food supply worries: Don’t take more than you can eat. At a time with reduced production in the US due to COVID, this international demand has put a lot of pressure on Pork availability in the US consumer markets as well.

Where does that leave us?

The good news, is that it appears that the Pork market is stabilizing. The National Hog Farmer shared this week that Hog prices are recovering. Most encouraging for access to Pork in the US markets was an image they shared showing overall export pressure. This chart shows the collective export volume is starting to normalize with previous years. The end result is that availability for Pork products may increase in US markets as the year continues.

In summary, don’t give up yet, it still looks like we will be seeing McRibs within the next month or two. We will continue to dig into what the status of the 2020… 2021(?) US McRib release. As we find more information we will be certain to share it.

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