Monthly Archives: October 2024

McRib News for October 11, 2024

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Here is the latest McRib News for October 11, 2024. The McRib Returns with a new option in one market, the UK release date is set, and we have more information about the US release date.

McRib Returns in Guatemala

Guatemala likes to get ahead of the US on the McRib release, and has done some again this year. As has been the case the past few years, they have three variations on the McRib. New for this year, they have replaced the Jalapeño McRib with a Pineapple McRib! Also back are the classic McRib and the Bacon McRib.

The McRib is part of a “Western” theme this year, with a Texas Omelet breakfast sandwich on the menu too. This actually appears to be a throwback to the US campaign from the 80’s. Here is a photos from the 80’s US promotion.

80s US McRib Promo

McRib Return date set for UK Customers

The METRO out of the UK has confirmed that the McRib will be returning to customers there on October 16th, 2024. This was also teased in a recent promo video on the McDonalds UK YouTube page. They are continuing with their “accidental” release as was the strategy used with the “test” text messages sent out earlier this year.

2024 UK McRib Returns

McRib Return date for US Customers more certain

The Springfield News-Leader is reporting that the McRib will return in the Missouri US market on November 27th. This falls in line with what we found recently when sampling the US stores for release availability. Expect the US to see a soft release leading up to the 27th release. Just in time for Thanksgiving!

McRib

McRib 2024 Release: What to Expect This Fall

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As we roll into fall in the United States, minds begin to ponder if the McRib will see a 2024 release here in the United States. Earlier this year, the CEO of McDonalds said the McRib would in fact be back. The CEO did not however indicate when to expect the McRib here.

Recently, a text messages was sent from the McDonalds system with a test message indicating that something about the McRib would be happening around October 16th. These messages went out to followers in the UK. For UK fans that received the message, the linked URL takes them to a page with a 404. A return of the McRib in the UK is a long time coming, with the last time offered in 2015!

An example of the McRib test message sent recently. Thank you Danny M for sharing!

Back stateside, I did some saucy sampling to see if I could find out more about the US 2024 McRib release. After sampling across the United States McDonalds locations, it appears that the McRib will return. However, the McRib is not likely to return until sometime in November or December. Several locations indicated a general uncertainty if the sandwich would be back. Stores typically have at least a one month lead on promotions, indicating October is likely too soon. A few locations did indicate that they believed this would once again be more of a limited release. Some locations only knew it was coming, but were unsure if their store was participating in the promotion.

We will continue to look for a more concrete timeline for the McRib and will share that information as it becomes available.