Without a national roll out this year, individual markets have had to come up with their own advertising campaigns to get the fact the McRib is back out to fans.
Here is one I stumbled upon on YouTube that I thought was weird yet sort of clever.
What do you think?
https://www.youtube.com/watch?v=7gg4kzREb5k
Although the McRib hasn’t returned in parts of United States, that hasn’t stopped it from becoming available in other parts of the world. Earlier today we received a confirmation of McRib availability in Budapest, Hungary (thank you Hans G.). The price equates to about $2.79 US dollars.
Best translation I could get was “Seasoned, McRib® shaped pieces of pork, fresh onions, dill pickles, smoky BBQ sauce flavor kukoricadarás bun.”
After some more digging on the official McDonalds Hungary website and found not only is the McRib available, but also a Chicken Cesar sandwich on the same bun.
“Contact grilled seasoned chicken breast pieces molded, lettuce, rocket, shavings of Italian cheese, caesar sauce kukoricadarás bun”
While offerings of variants of the McRib have occurred in the past, we don’t recall an instance of the McRib being offered at the same time as another sandwich on the same McRib style bun. Perhaps more baffling is the Cesar Chicken sandwich received a much more appealing image for the website.
As some of you have probably noticed, today McDonalds released their latest in their series of “Our food. Your Questions. Today’s featured non other than the McRib.
There were several videos, and I have placed them all in this post so you can easily track them down.
Growing up on a farm that included pork production, we know where the McRib really comes from. McDonalds provides an overview of how the McRib came to be.
Video 1 : Where does the McRib Come From
http://youtu.be/5Ao8f6uwssA
We often are asked about why the McRib isn’t year round. McDonalds offers up their take in
Video 2 : Why is the McRib seasonal?
http://youtu.be/IwgHQpZevOI
We have heard outrageous claims in the past of what the McRib is made of, some of which are scraps of meat, unicorns, or kangaroos. McDonalds takes us to Lopez Foods in Oklahoma City to see what makes up the McRib and how does it get that famous rib shape. (Guess our invite got lost in the mail).
Video 3: What are McRibs made of?
http://youtu.be/PJoMzhStPNk
Finally, on the official page for this round of the “Our Foods. Your Questions.”, an image of the ingredient break-down is offered.
What do you think of the videos? Does this answer your questions about the McRib (well, other than the why in the world aren’t they in the Pacific Northwest and the New England States this year questions.)
Only 2 weeks into McRib season, some locations are already running low on McRib components. Melissa confirmed the McRib was back in Murphy, TX, however the bun served was that of the Big Mac/Quarter Pounder sesame seed top variety.
This has happened in the past, with additional McRib buns arriving yet that season for those locations. This type of issue isn’t necessarily surprising. As the patties are frozen, their shelf life is longer than the buns used to serve the McRib. If anything, this hints that the McRib is selling better at this location as they didn’t stock enough bread for the demand.
Other past component shortages were regarding the McRib box. In that case, the McNugget box was offered in place of the McRib box.
Has your McDonalds had to resort to a makeshift McRib? Have you ever had a makeshift McRib? Share your stories in the comments below, we would love to hear about what creativity was used with your McRib.
Having just caught up on the confirmation emails (thank you for your emails!), I thought it would be interesting to take a quick look at a few metrics on how the season is going thus far.
As of the time of this post, there have been 1,177 McRib Reports made on the website. Of these, there have been 306 confirmed (recall that confirmed means the reporter pinned them at http://mcriblocator.com/report.html and sent us an email with a photo of their receipt showing location as well as McRib purchase).
McRib Count Per State
States lacking confirmations thus far are Hawaii, Alaska, Oregon, Utah, Wyoming, North Dakota, Arkansas, Michigan, New York, Maryland, Delaware, New Jersey, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, and Maine. We suspect at least a few of these states are serving the McRib. If you know someone in one of these states, please ask them to check their local McDonalds and let us know if they find the McRib is available! One thing that stands out is that the New England states have decided against bringing the McRib back. Perhaps the McLobster will return there this year instead as was done earlier this summer in Canada.
McLobster
If/when you find a McRib, please mark your sighting at McRibLocator.com and be sure to send us a photo (photos@mcriblocator.com) of your receipt showing the purchase so that we may mark it as confirmed and help other fans track down this elusive sandwich.
The Lincoln Journal Star (Nebraska) is reporting that the McRib will be available at all Nebraska locations (minus a few Walmart McDonalds locations that lack sufficient space) by next week. It is clear that Nebraska knows what the fans want, and welcomes bringing back the food item that a former University of Nebraska-Lincoln meat scientist made possible with an amazing invention back in 1981.