Category Archives: Messages from Alan

McRib Poster in Spain

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We recently discussed the availability of the McRib in Spain. As an update to this development,  Estela Alonso Fraga offers a picture of a McRib poster found at one of the McDonalds in Spain.

Image submitted by estela alonso fraga

While the McRib Locator map does default the focus of the map to the United States, it is certainly possible to report a sighting globally.  If you find a McRib anywhere globally, please make sure to report it on the McRib Locator so die hard fans know where they need to go to get their fix.

 

McRib International News

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While the last sales of the McRib in the United States were somewhere between February 13th and 15th, that has not resulted in a lack of availability of the McRib globally.

On February 20th I was informed that the McRib has shown up on McDonalds menu’s in Spain. I was also informed they will be there through April 16th (thanks @M1Q3). Upon review of the McDonald’s site for Spain, I indeed was able to confirm they have them. In the ad on the webpage, they ask readers to run to your nearest restaurant and get one. The map shown is an interesting play on a location map showing where the nearest McDonalds is. Perhaps a nod to a certain locator website?



In other related news, a McRib spinoff has been reported in Austria. The McRibster has gathered the headlines from various news sources such as Time http://newsfeed.time.com/2012/03/01/oh-yes-its-real-mcdonalds-austria-introduces-deep-fried-mcrib/. A deep fried McRib patty with bacon and pepper jack cheese does hold an appeal to me, however I can’t see it replacing our “original” variety here. This isn’t the first spinoff, Japan late last year also offered a different take on the pork sandwich.

2011 – 2012 McRib Production Volume

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I recently received a newsletter from a friend in the know (thanks Stephen!) highlighting the production of the McRib patty at Lopez Foods (see earlier related post). The highlights are that in 25 days of production, over 8 MILLION pounds of McRib patties were produced! The newsletter also offers a glimpse into the McRib production as there are images offered from within the facility. In contrast, McDonalds sells 9 MILLION pounds of french fries PER DAY (src: http://www.aboutmcdonalds.com/mcd/student_zone/FAQs.html)

Below is the redacted newsletter (last names of employees have been redacted).

 

 

BOGO McRibs Continue in Los Angeles Area

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Showing that they are in for the long haul, a McDonalds in the LA area stepped up their advertising from a simple sheet of paper to a more formal ad (note I spliced together the two images I was sent to show off the full ad):

Notice that the promotion runs through February 15, 2012 OR while supplies last.

This leaves one to wonder how many McRibs this store actually ordered, or if their sales were that far off for some reason. I can tell you with certainty, if this promotion was running in my neighborhood, the McRibs would run out well in advance of Feb 15. For now, all I have is Californian Dreamin, although hopefully not a crazed dream like this one I found.

If you find a McRib, please mark your sighting at McRibLocator.com and be sure to send us a photo of your receipt showing the purchase so that we may mark it as confirmed. As the McRib has mostly gone back into hibernation, your help is needed in these increasingly desperate McRib times.

Free McRib Winners, and Free McRib Second Chance

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The winners have been determined, and they are:
Robert N from Florida
Sean T from Pennsylvania
Craig M from Ohio
Emily B from Maryland

Watch for an email from me!


Didn’t Win? After reviewing the answers to the quiz, check out the link below for one last chance to win a coupon for a Free McRib!
Here are the correct answers to the quiz:

Question #1:
How many McRibs have you had this season?

Answer: Any one of the answers was accepted.


Question #2:
Legends of McRib: Last Year, Alan was selected to participate in a McRib release party in New York City. What date was the event held on?

Answer: November 2, 2010


Question #3:
When was the very first McRib sighted on the McRib Locator? (Hint, use the search feature on the McRib Locator)

Answer: October 3rd 2008.


Question #4:
Alan isn’t the only one that helps with the McRibLocator. Who else does?

Answer: His wife, Kimberly. Kimberly aids me significantly in the cause, and can be found throughout McRib season updating the McRib Locator Facebook page, Twitter account, this Blog, and providing insight into what McRib conversations are occurring online. Kimberly essentially is the Social Media Director here at the McRib Locator.


Question #5:
Which country (other than the USA, Canada, and Germany) has featured the McRib in the past 6 months?

Answer: Japan was the answer we were looking for, however China was confirmed during the contest so that too was a valid answer.


Didn’t win? Don’t worry, we are offering a very limited time Free McRib Second Chance. Simply enter your name and email at http://kleincast.com/blog/2011/11/free-mcrib-second-chance/ for your chance to win. We will select 2 winners at random from the entries submitted. As the season is rapidly coming to an end for this season, this Second Chance Opportunity is only available until 10:30pm Central Standard Time on Tuesday November 8th, 2011.

 

One Year Ago Today…

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We take a moment today to reflect back on where we were 1 year ago this day. McDonalds had invited Kimberly and I to attend a McRib event “Legends of McRib” in New York City. This was unexpected, and greatly appreciated. Having never been to New York, it was an exciting opportunity to see the Big Apple and also dine on McRibs.
Upon arriving at the McDonalds just off of Times Square, we found that McDonalds had extended a fair effort to highlight the 3 of us identified as Legends. Not only was there a massively sized replica McRib, there were signs for each of the 3 of us, a computer lab for people to visit the McRib website, a video booth to record your McRib story, a photo booth so that you could take a picture at the event with various backgrounds, many many many balloons, and white (yes, I was surprised by this as well and joked that it would be stained with red BBQ by the end of the evening) furniture for us to sit on.

©Kimberly Klein



Joey “McRib” Erwin was identified as he seeks on the McRib every day that it is available in his hometown. Adam Winer was identified for the lengths from which he would travel for a McRib. The previous year, Adam had flown from New York to Chicago on a quest to find the McRib. He traveled by car from Chicago to St. Louis as part of this quest. I was identified for the efforts on the McRib Locator.

Joey “McRib” Erwin and Alan Klein at 2010 McRib launch party ©Kimberly Klein


Alan Klein at 2010 McRib launch party ©Kimberly Klein


Joey Erwin, Adam Winer and Alan Klein at 2010 McRib launch party ©Kimberly Klein


2010 McRib launch party ©Kimberly Klein



This McDonalds had a nice looking marquee out front, but just as amazing was the fact that this McDonalds had 3 stories of seating! The event was held on the 2nd floor, and half of the 3rd floor. Media sources had been provided access to the event, and throughout the evening we three “Legends” fielded various interviews regarding our McRib backgrounds. The event was hosted by Leo and John from theChive.com (follow this link to see their take on the Legends event).

2010 McRib launch party ©Kimberly Klein


2010 McRib launch party ©Kimberly Klein


2010 McRib launch party ©Kimberly Klein



Of course we did some sight seeing, Central Park, Ferry ride to see the Statue of Liberty from afar, Grand Central Terminal, Ground Zero, stopping by FAO Shwarz so that Kimberly could play/dance on the Giant Piano, soaking in Times Square on election night, stopping by the 5th ave Apple store among others.

Alan Klein at the Apple Store… Look what is on the computer! ©Kimberly Klein


Alan Klein at 2010 McRib launch party ©Kimberly Klein



It was a great experience, and Kimberly and I had a great time in the Big Apple. We zipped around to various landmarks on our tight schedule, however didn’t feel disappointed in what we saw (other than riding the subway well past one point of interest and having lost around 30 minutes there by the time we got back). Thank you again McDonalds for picking us to participate in the Legends of McRib experience, it is something we will never forget.


Do you have a memorable McRib story? Email us at photos@mcriblocator.com


Don’t forget to enter the drawing for a free McRib (we have coupons to give away!).