{"id":1164,"date":"2013-03-07T20:49:51","date_gmt":"2013-03-08T02:49:51","guid":{"rendered":"http:\/\/kleincast.com\/blog\/?p=1164"},"modified":"2013-03-07T20:49:51","modified_gmt":"2013-03-08T02:49:51","slug":"mcrib-social-media-impact","status":"publish","type":"post","link":"https:\/\/mcriblocator.com\/blog\/2013\/03\/07\/mcrib-social-media-impact\/","title":{"rendered":"McRib Social Media Impact?"},"content":{"rendered":"<p>Latest news regarding the Restaurant Social Media Index (presumably similar to a <a href=\"http:\/\/klout.com\/\" title=\"Klout\" target=\"_blank\">Klout<\/a> index) indicates that McDonalds has claimed the top spot in the index, knocking down Starbucks from their six quarter perch at the top.<\/p>\n<p>While not directly called out, I do believe that some of this lift upward comes as a result of efforts McDonalds itself, regional McDonald&#8217;s accounts, and their other affiliated accounts expended on the promotion of the McRib. We saw numerous campaigns this year, ranging from <a href=\"http:\/\/kleincast.com\/blog\/2012\/11\/mcrib-revolution-continues-in-texas-mcrib-event-planned\/\" title=\"McRib Revolution Continues in Texas, McRib event planned.\" target=\"_blank\">full out release parties<\/a> to <a href=\"http:\/\/kleincast.com\/blog\/2012\/12\/mcrib-survival-kits-in-the-new-york-tri-state-area\/\" title=\"McRib Survival Kits in the New York Tri-State Area\" target=\"_blank\">other campaigns<\/a> encouraging fans to get out and get a McRib. Surely these types of social media events are the basis of the move up for McDonalds.<\/p>\n<p>Read more here: <a href=\"http:\/\/nrn.com\/rsmi\/mcdonalds-takes-no-1-spot-4q-restaurant-social-media-index\" title=\"Nation's Restaurant News\" target=\"_blank\">Nation&#8217;s Restaurant News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Latest news regarding the Restaurant Social Media Index (presumably similar to a Klout index) indicates that McDonalds has claimed the top spot in the index, knocking down Starbucks from their six quarter perch at the top. While not directly called out, I do believe that some of this lift upward comes as a result of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1164","post","type-post","status-publish","format-standard","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McRib Social Media Impact? - McRib Locator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mcriblocator.com\/blog\/2013\/03\/07\/mcrib-social-media-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McRib Social Media Impact? - McRib Locator\" \/>\n<meta property=\"og:description\" content=\"Latest news regarding the Restaurant Social Media Index (presumably similar to a Klout index) indicates that McDonalds has claimed the top spot in the index, knocking down Starbucks from their six quarter perch at the top. 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