Latest news regarding the Restaurant Social Media Index (presumably similar to a Klout index) indicates that McDonalds has claimed the top spot in the index, knocking down Starbucks from their six quarter perch at the top.

While not directly called out, I do believe that some of this lift upward comes as a result of efforts McDonalds itself, regional McDonald’s accounts, and their other affiliated accounts expended on the promotion of the McRib. We saw numerous campaigns this year, ranging from full out release parties to other campaigns encouraging fans to get out and get a McRib. Surely these types of social media events are the basis of the move up for McDonalds.

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