We have been hearing a few reports that the McRib tastes different this year. If you could change one thing with the McRib, what might it be?
If you have had the opportunity to have a McRib this year, do you think anything has changed?
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Just in from an email confirmation and from the Twitterverse, the McRib has returned in the United States for the 2013 season. Currently the McRib can be found in the Mile High City of Denver, CO as well as in surrounding locations along the I-25 corridor. @MrEerieMist feasted on a McRib in Porter, CO, and Mike emailed a photo of his receipt from Westminister, CO (and grabbed the first confirmed sighting of the season). @tobykdotcom also shared some of the signage at a McDonald’s drive-thru in Centennial, CO. Note that in the photo from @tobykdotcom the promotion for purchasing a second McRib for a mere single dollar will return again this season for some locations.
@tobykdotcom shared this McRib Signage from Centennial, CO
While the late August roll out is a bit earlier than typically has been the trend these past years, the early September release sounded within reason per our last post in July regarding the production spinning up. We started seeing some reports filter in Thursday August 22, 2013 in the Rocky Mountain State, and now with confirmation we start the pondering of where might the McRib show up next, and how long might it be staying around.
If/when you find a McRib, please mark your sighting at McRibLocator.com and be sure to send us a photo (photos@mcriblocator.com) of your receipt showing the purchase so that we may mark it as confirmed.
Time to get your taste buds warmed up, we have received information that the 2013 McRib Production season will be beginning soon. Expectations are that the McRib will return to the production lines mid August. This is roughly around the same time that production fired off last year. It appeared that the McRib was going to make an earlier than normal start last year, however McDonalds opted to a December release in order to improve 4th quarter numbers. Keeping this in mind, expect the McRib to return again this season, possibly starting to show up as early as September or as late as December!
Check back with us here on the blog, on twitter or via Facebook for the latest information on the McRib’s return as we try to narrow down the exact release date.
Latest news regarding the Restaurant Social Media Index (presumably similar to a Klout index) indicates that McDonalds has claimed the top spot in the index, knocking down Starbucks from their six quarter perch at the top.
While not directly called out, I do believe that some of this lift upward comes as a result of efforts McDonalds itself, regional McDonald’s accounts, and their other affiliated accounts expended on the promotion of the McRib. We saw numerous campaigns this year, ranging from full out release parties to other campaigns encouraging fans to get out and get a McRib. Surely these types of social media events are the basis of the move up for McDonalds.
Read more here: Nation’s Restaurant News
As part of the McRib Release today, the McDonald’s homepage is showing 101 reasons to eat a McRib. Swing over and take a look .
I personally like #22 and #86
What is your #1 reason for eating a McRib?
As found by Jim R, McDonalds has created a page on their website with a teaser for the upcoming USA nationwide McRib Release. In this teaser, they announce that the McRib is set to return December 17, 2012.
Additionally, we have received a few sporadic reports of locations running out of the McRib in advancement of the national release. Make sure to call ahead if you are planning on taking a journey out of your way for a McRib.
If/when you find a McRib, please mark your sighting at McRibLocator.com and be sure to send us a photo (photos@mcriblocator.com) of your receipt showing the purchase so that we may mark it as confirmed.