Category Archives: Messages from Alan

Brazil – Cheddar McRib

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The McRib has returned to Brazil (thank you for the heads up Leonardo)! The offering in Brazil this year is part of their #FestivalCheddar, rounding out a trifecta of cheddar sauce enhanced offerings. The festival kicked off September 12, 2017.

#FestivalCheddar

Taking a closer look at the McRib, we see it served on a sesame seed circular sandwich bun, with what appears to be caramelized onions layered over cheddar cheese sauce on top of the 100% Pork McRib Patty which rests on BBQ sauce. This offering also differs from the classic McRib as it does not include pickles and the pork patty does not appear to be slathered with bbq sauce.

Brazil #FestivalCheddar Commercial

Within the commercial, we see a person eating the McRib sandwich. We can see that the patty extends outside of the bun due to the shape of the patty being rectangular vs the circular bun.

They also show off the assembly of the McRib.

Get one now at one of their participating locations:

Let us know in the comments below what you think of the Brazil 2017 #FestivalCheddar McRib.

If you find a McRib make sure to report it at http://mcriblocator.com/report.html and send us a photo of your receipt. Make sure your receipt shows the location and date purchased as well as your McRib order. Send your confirmation photo to photos@mcriblocator.com . Thank you!

2016 US McRib season coming to an end

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While some locations never saw the McRib again this year, others that did see the McRib are now seeing it fall from the menu. In some places the sandwich is already gone. In other markets, there is a push to have all advertising removed by Christmas. Perhaps McDonalds is going to leave a stack of McRibs for Santa, or perhaps the Hamburglar is buying out inventory to get as many as he can for himself. Continue reading →

McRib has returned in El Salvador!

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While the McRib is just starting to return in the US market, it has been on the menu in El Salvador since October 20th. The McDonald’s El Salvador limited time offering appears to be offered as traditionally served in the United States. Their current promotion is 2 McRibs, paired with the McPatatas (potato wedges), and Soda for $9.45 SVC (around $1.08 US).

If you find a McRib make sure to report it http://mcriblocator.com/report.html and send us a photo of your receipt (showing location and date purchased as well as your McRib order) to photos@mcriblocator.com . Thank you!

2016 US McRib coming back to …

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We have received information regarding the upcoming 2016 US McRib season! Our long-time friends from the McDonald’s Association of NEPA (Northeastern Pennsylvania) have informed us the McRib will be back on their menus starting November 7th! They also expect the McRib to be on their menus through the end of the year. We will be providing more specifics to the participating locations shortly and then information about potential early releases in this region as we receive it.

Elsewhere:
In the past the McDonalds locations in NEPA received their McRibs a bit earlier in the cycle than many locations in the lower 48 Us States. This leaves us optimistic that we will see it spread out to other locations around or shortly after November 7th.
Unfortunately, it is not all good news. A fan recently contacted a corporate owner of many McDonalds locations in New York, and Connecticut and was told that the McRib was not returning there this season. This would also infer that there will not be a nationwide release, rather a continuation of the trend where each location/region decides if/when to offer it.

If you happen to find the McRib, please report it at http://mcriblocator.com and then if possible take a photo of your receipt showing the McRib purchase and email that to photos@mcriblocator.com so that your sighting can be updated to confirmed. With your help we can get the McRib into the hands of as many fans as possible. Thank you!