As noted on the McDonalds Spain site, the McRib has again returned. This time the McRib is featured as part of their McMenu Easy promotion. From my interpretation of the promotion, this is similar to the Dollar Menu concept here in the United States, however has been expanded to include a select few value meals.
The McRib will remain on the menu in Spain through April 30, having actually started April 2nd.
Thank you James Frewin for reporting your sighting in Spain and tipping us off to the McRib availability!
The McRib’s seasonal retirement appears to have returned, we must resort to reflecting back on those great McRibs we had this past season.
The McRib is not the only retiree this season. A law enforcement official on the East Coast received a fitting send-off with a McRib Retirement Cake from The Cake Constructor. Now that is a retirement party nobody is soon to forget!
While not as creative of an achievement, Kim and I recently were able to enjoy a meal with two participants that have rarely been spotted together. On Feb. 5, 2013 after several calls to confirm the availability of the McRib, we were able to have the McRib and Shamrock Shake in the same meal. How rare is this? See Season 1 Episode 1 (the Pilot) of Raising Hope (jump to 7:37 into the episode) and listen to what Dana has to say.
Have you had a unique McRib related event this year? If so, we would love to share it with other McRib fans. Drop us a line with your story (and pictures if you have them).
Latest news regarding the Restaurant Social Media Index (presumably similar to a Klout index) indicates that McDonalds has claimed the top spot in the index, knocking down Starbucks from their six quarter perch at the top.
While not directly called out, I do believe that some of this lift upward comes as a result of efforts McDonalds itself, regional McDonald’s accounts, and their other affiliated accounts expended on the promotion of the McRib. We saw numerous campaigns this year, ranging from full out release parties to other campaigns encouraging fans to get out and get a McRib. Surely these types of social media events are the basis of the move up for McDonalds.
When we last posted, we had made mention of the Survival kits being offered in the New York area. Through the generosity of the @McDNYTriState area McDonalds, we have secured a few of these kits for you, our fans.
We want to recognize those who have contributed the most to the McRibLocator site, so below is how we plan to distribute these kits. Note that the shirt provided in each of the kits is size Large. Additionally as noted below, the McRib coupons pictured have been replaced with McRib Locator pens.
Survivor Kit Giveaway:
The 3 people with the most points at the end of the week will receive a McRib survival kit. You earn points through the following means:
For every McRib sighting you enter through the website (http://mcriblocator.com), you will receive 1 point in this contest.
For every McRib sighting you enter through the website (http://mcriblocator.com), and provide an image to confirm the sighting you get 2 points (1 point for entering as in option 1 and an addition point for sending in the confirmation photo).
For every McRib email you send with a unique photo of yourself/others dining with you feasting on the McRib you will receive 1 point. Note that these pictures may be shared on the website.
Photos must be submitted to photos@mcriblocator.com. All entries must be received no later than 6am Central Time January 20.
Coupon Giveaway:
These kits originally contain 2 coupons good for a free McRib each in the @McDNYTriState area. We have replaced these with 2 McRib Locator pens as not all people will be able to use these coupons. We will be giving out 1 coupon per day in this contest to the entry with the most points on the given day that live in @McDNYTriState area. The areas the coupon is good for are:
Restrictions:
Contest begins January 12, 2013.
Contest ends January 20, 2013 @ 6am Central Time.
Points are based on the email used for the sighting/photo submission. All entries must be submitted with the same email per person to receive credit for the person’s entries.
Only one winner for the Survival Kit per mailing address.
The daily prize can only be won once per mailing address for the duration of this contest..
In the event of a tie which would result in more than 3 winners, we will randomly select the winner from those that are in the possible winners.
If you have any questions, feel free to comment on this post, or send us an email contact@mcriblocator.com.
We were tipped off to a promotion now underway in the New York Tri-State area. In this promotion, McRib fans are asked to check into their local New York Tri-State area McDonalds on Foursquare and then shout #MyMcRib to @McDNYTriState on Twitter to win one of these highly coveted McRib survival kits.
Here is an example of a reply to a Twitter entry:
Act fast, there are only 100 of these kits available, and I suspect they are going to move fast. See the official rules here.
The kit includes:
* 1 “I’m a McRib Lover” Dr. Pepper T-Shirt
* 1 McRib Button
* 1 “I Love Ribs” disposable plastic bib
* 1 McDonald’s Fries Sticker
* 1 Dr. Pepper NonWoven Tote
* 2 Wet Ones Singles Antibacterial Cleansing Wipes
* 2 coupons for a complimentary McRib (only good at participating McDonalds in the New York Tri-State area)
These leaves me to wonder, what would YOU do for a McRib Survival kit?
While McRib season is finally underway nationwide across the US, Northwest Indiana McDonalds (McD_NWIndiana) is reporting the McRib in that region will only be around for six, yes I said 6, more days!
With the McRib’s return starting early in many locations (yes, I am very jealous of those of you that had it early November), it was expected to see the McRib head off into the sunset a bit sooner at some locations.
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As we always mention, if/when you find a McRib, please mark your sighting at McRibLocator.com and be sure to send us a photo (photos@mcriblocator.com) of your receipt showing the purchase so that we may mark it as confirmed.
