Daily Archives: March 7, 2013

McRibs Retired for the Season

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The McRib’s seasonal retirement appears to have returned, we must resort to reflecting back on those great McRibs we had this past season.

The McRib is not the only retiree this season. A law enforcement official on the East Coast received a fitting send-off with a McRib Retirement Cake from The Cake Constructor. Now that is a retirement party nobody is soon to forget!

Retirement Photo

While not as creative of an achievement, Kim and I recently were able to enjoy a meal with two participants that have rarely been spotted together. On Feb. 5, 2013 after several calls to confirm the availability of the McRib, we were able to have the McRib and Shamrock Shake in the same meal. How rare is this? See Season 1 Episode 1 (the Pilot) of Raising Hope (jump to 7:37 into the episode) and listen to what Dana has to say.

Have you had a unique McRib related event this year? If so, we would love to share it with other McRib fans. Drop us a line with your story (and pictures if you have them).

McRib Social Media Impact?

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Latest news regarding the Restaurant Social Media Index (presumably similar to a Klout index) indicates that McDonalds has claimed the top spot in the index, knocking down Starbucks from their six quarter perch at the top.

While not directly called out, I do believe that some of this lift upward comes as a result of efforts McDonalds itself, regional McDonald’s accounts, and their other affiliated accounts expended on the promotion of the McRib. We saw numerous campaigns this year, ranging from full out release parties to other campaigns encouraging fans to get out and get a McRib. Surely these types of social media events are the basis of the move up for McDonalds.

Read more here: Nation’s Restaurant News